Act 5, Scene 4: “And It’s Cold, Too”

The TRL family is at the beach, and C and E polish off ice cream cones after the long and sweaty work of building sand trenches, pits and mounds. To C and E, it is joyous beach fun. To TRL, who is the main earth mover and chief designer, it is the building of civilizations, the blooming of a grand vision of a better world, as well as the exercising of his suppressed-by-life God complex which held its full promise in his twenties. Plus it’s a damn fine work-out.

They are heading back to the house to shower, when C, who has finished his cone, turns to E, presenting him with an imaginary ice cream treat: “Would you like to try my ice cream? There’s no glass in it,” says C.

The ultimate product, guaranteeing something that everybody wants while implying that the competition may just have some unpleasantness waiting as a nasty surprise. It is the perfect product pitch.

Bloody tongues? Glass shards sticking out from your gums? Ben and Jerry’s, Haagen-Dazs, Ciao Bella. Fine ice cream, but no guarantees. C’s Ice Cream - There’s No Glass In It. Because it says so right in the name.